V2, because V1 needed further explanation.
"Lions roar, eagles soar, nonmembers deserve more!"
There's one word for that: No.
The reason nonmembers don't have as much as members do is because it's
encouragement to buy membership. If nonmembers were to receive more, the
amount of players buying membership may be lowered by a lot - and with
millions of players, that's a huge
difference. Animal Jam has a huge server to run for all of its players.
Some MMOs use multiple servers for different areas of the map - Animal
Jam could be hosting a different server for each of the worlds you go
into. Let's say each room in a server holds 20 players. 20 players, x
the amount of rooms there are (township, coral canyons, mt. shiveer,
appondale, kimbara outback, sarepia forest, crystal sands, temple of
zios, deep blue, crystal reef, bahari bay, and kani cove), 20 x 12 =
240. Now currently displayed on my screen are 28 worlds to go to. 240 x
28 = 6,720. This example is 20 players in each room in each world at the
same time, not counting dens, the juice hut, canyons pathway, minigame
servers, parties, dens, all smaller rooms, or even the duplicate servers
(sometimes one may go to aldan but be put into a different version of
aldan). Plus the processing of every game, every interaction, storage
for all of the models and animations, and general gfx. Let's say it only
costs 1$ per player (bandwidth, player storage, gfx data, everything), x
6,720 players active at one time is of course, 6,720. Multiply that by
30, for an account being active for 30 days, we get a whopping 201k. If
every single one of those online members bought a 1 month recurring
membership, 6.95 x 6720 = 46704, x 30 = 1.4m. Minus the amount it costs
for 30 days, they only make 120k profits, and that's not much for a huge
business. 8.5% of the money made remains.
Let's try this a
different way. According to data in 2011, there are 11 million active
accounts in World of Warcraft, and it costs 130k per day to run the WoW
servers. If every account were to play every day for one month, 130k x
30 = 3,900,000. It costs 3.9m per month, at this rate, to keep WoW
running with 11 million accounts - but as I previously stated, this data
was collected in 2011. And this is not even counting the bandwidth
costs, which could be another 100k per month, or possibly even day. If
we count how much it is for a monthly subscription, say 15$, 11m x 15 =
165m. So they're making a TON of profit, aren't they? But these expenses
have to go into the server; - 3.9m, (100k for bandwidth x 30 = 3m) -3m,
and we're down to 158.1m. This extra money can be used to fund more
developments, patches, pay their employees, backup money in case
something goes wrong, and more expansion packs.
Now this can be applied to Animal Jam as well. Let's half the amounts, since Animal Jam may have less active accounts at once.
5.5m accounts, 65k per day. 65k x 30 = 1.9m - cost per month.
6.95 (cost of monthly membership) x 5.5m = 38.2m - money the members spend.
38.2m, -1.9m, -1.5m, 34m - profits in the end. 4.9% of the money made remains.
In
addition, look at how much nonmembers have received recently - diamonds
on every other Jamaaliday gift, the ability to change the color of
clothes, at least one 2D adventure, the chat history, pigs, giraffes,
sea turtles, masterpieces all through December, and even lots of
nonmember clothes. In Club Penguin, there are far fewer items able to be
purchased, at least, from last I played, while you don't have a club
membership. Take a good look at what nonmembers still can do - there's a
lot of features, everyone is just so caught up in it being "equal" that
they don't understand that that's not how it's supposed to be. Animal
Jam would lose lots of profits if they give too much to nonmembers. A
small change can make a HUGE difference. Every feature they give to
members is encouragement to get people to buy membership - the more
people buy membership, the more they have to fund new additions to the
game. Remember - it takes a LOT of time, resources, and effort to make
one new animal.
TL;DR: It costs a
TON of money to keep a server running and based on my own possibly
uneducated calculations they only make 4.9% profit - estimating that
half of the online players bought a 1 month recurring membership.
I did go through and research costs beforehand through a lot of
different sources. I may be wrong on this, but maybe this can give you
an idea on just how much it is to actually run a massive game. Animal
Jam even has 30m+ players in its database.
"How about just one more animal?"
There's two things that can happen.
The
addition of this new animal can cause them to lose profits in two ways -
the extensive resources it takes or the fact that a slightly smaller
percentage of people may be buying membership.
Then there's the fact
that after nonmembers get another animal, they become more spoiled and
demand another animal. Since Animal Jam can't do this, said players quit
and Animal Jam loses potential memberships, thus losing profits again.
"I want the Forgotten Desert!"
Again,
encouragement to buy membership. A lot of people may want membership
specifically for the Forgotten Desert. Even if they added a flying
nonmember animal, in no adventure does it let nonmembers receive member
prizes - so there would be a new nonmember box, and nonmembers would
still not be able to earn spikes like they would want.
In addition to these, more Animal Jam players have been quitting recently, so Animal Jam is losing profits.
All of these new promo items are likely because of this - back in 2011,
Aldan was entirely packed with people. Even Appondale and Mt. Shiveer
were full. Now, usually Crystal Sands is full at most, with the rare day
that you're put into Appondale instead.
Though it is true that
nonmembers make the game in the first place, the game would be cancelled
very quickly if nobody were to buy memberships. Then there's another
alternative to memberships - in-game purchases, and lots of them.
Say instead of buying a piece of armor in the Diamond Shop for a few
diamonds, you'd have to pay a dollar. 5$ for an entire armor set. When
instead, you could pay 6.95$ for a one month recurring membership,
cancel it whenever you'd like, and be able to buy the diamond armor set
and so much more, especially with the new Member Spin coming in January.
TL;DR (again): Animal Jam needs to make sure members have quite a bit more than nonmembers do to keep the game alive at all.
End;
I apologize in advance if I seem rude, I just want to firmly get the
point across so people understand. Don't agree with me? Voice your
opinion! I want to see arguments to see how I can improve my wall of
text. If you read all of it, I congratulate you, it really is a lot to
read.
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